Google Search and Analytics

Google Search and Analytics

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Google Search and Analytics

Google Search and Analytics is often unknown and undermined by businesses. Google provides some amazing tools like  Tag Manager, Analytics, Search Console, AdSense through which your business can not only increase online traffic and sales of your products and services but also generate passive revenue. At Atula, we have several years of experience in these strategies to assure you 100% success. Find out more on each of these strategies and how we can help you win!

Google Analytics For Small Businesses​
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Google Tag Manager

Google Tag Manager lets you manage various Javascript tracking codes (also known as Tags) on your website. This is an essential for sending information to Google Analytics to track information as explained in the adjacent section. For example: 1. How many people visited your website yesterday? 2. What country are they from? 3. How many pages did they visit per session? 4. How many visitors bounced off your website (without performing any action)? 5. which pages were the most popular, etc.?
When the tag manager is not properly set-up Google analytics malfunctions and does not provide you the real-time information needed.
Atula provides set-up and maintenance of tag manager on your website ensuring that it always fires-up correctly on all pages of your website, thereby enabling analytics for your small business.

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Google Analytics

As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics provides a powerful utility that allows gathering end-user usage data from iOS and Android app, known as Google Analytics for Mobile Apps. Even though Google Analytics is entirely free, it is a treasure trove of valuable information for small business website owners and provides data that helps you understand:how many people visited your website yesterday? what country are they from? how many pages did they visit per session? how many visitors bounced off your website (without performing any action)? which pages were the most popular, etc.?

Google Analytics collects a huge quantity of information on online user behaviour, and packages it in a fairly intuitive interface to help you make sense of it. Everyone with a website can benefit from Google Analytics. And for anyone that uses a website to make money, it’s a necessity.

At Atula, we have the expertise to make Analytics work for you firing on all cyclinders, to the point where we can also recommend when your website needs to be re-designed ( using these fact-based insights)

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Google Search Console

Setting up Google Search Console is vital to small businesses. As we live in an information economy, insights about visitors to your own small business website is vital to optimise your website SEO, keywords and digital campaigns. Atula can help you achieve this through Google Console, so that you are fully aware of:
a) How visitors perceive your small business website, 
b) Which channels they use to land on your website
b) What search phrases they use to land on your website and 
c) What pages they browse through within your website
Search console will also provide you with useful real-time insights on your visitors' geo-location and demographics among other metrics.

adsense

Google AdSense

Not many small businesses know that Google Adsense can actually generate extra revenue. Basically, once your website is designed and developed well, you need to simply create a Google Adsense account and first grow the website traffic through strategies such SEO, back-links, newsletters, direct mailing campaigns and blogs with great content. Once you know your website is generating large traffic, activate google ad-sense to find the right advertisers to use your website for displaying their ads. Over time you will see that Google pays you handsomely for sharing your website real-estate to advertisers. At Atula, we can help you earn that extra income which is so important for any small business.

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